ZI Stands for:- Zoom in
BANT Stands For: Budget – Authority – Need – Timeline
One of the most widely-used methods for qualifying B2B sales leads is known by the acronym BANT, which stands for Budget – Authority – Need – Timeline. The basic idea is that you will have a strong sales opportunity if you identify a lead who: Has a recognized need that your company can address | Has the authority to make the buying decision | Has the budget to purchase the kind of product or service you provide | Has an identified timeline for purchasing the kind of product or service you provide.
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